Campaigns

To support customers our and inform them about our product range and product and service benefits, BlueScope Steel develops and delivers unique and informative campaigns.

'Xlerate to XLERPLATE®'

In 2004, BlueScope Steel launched the 'Xlerate to XLERPLATE®' campaign to celebrate the branding of our Australian made steel plate. Read More

'Backing the Aussie Spirit'

This campaign, launched in 2007, focused on the Australian spirit and revealed how the great characteristics of our sporting heroes stacked up against our XLERPLATE® steel. Read More