XLERPLATE® steel brand usage guidelines

01 October 2009

XLERPLATE® steel Brand Usage Guidelines

BlueScope Steel has established an outstanding reputation as a manufacturer of the finest quality steel products.

The XLERPLATE® steel brand represents BlueScope Steel's grade designation for high quality hot rolled steel plate, delivered with comprehensive service and support.

Familiarity with this brand can assist customers in making purchase decisions in your favour. To maximise that recognition it is important the XLERPLATE® steel logos and trade marks are used correctly and consistently. The guidelines in the downloadable document below will assist you in maximising the value of this brand in your business communications.

Download A Guide To Using XLERPLATE® steel Logos and Trade Marks (551 KB)

Difference between XLERPLATE® steel and XLERPLATE LITE™ steel

While the XLERPLATE® steel brand has come to represent BlueScope Steel’s range of hot rolled plate products, the introduction of the XLERPLATE LITE™ steel brand means that care needs to be taken to ensure the correct brand designation is used for the correct product range.

To decide which brand is applicable for your communications, the following product designations should be considered:

XLERPLATE® steel

The traditional brand designation for hot rolled steel plate products produced from the Plate Mill with a thickness range from 5mm to 150mm

XLERPLATE LITE™ steel

The brand designation for cut-to-length hot rolled structural plate grades produced from the Hot Strip Mill, with a thickness range from 3mm to 12mm

Using XLERPLATE® steel and XLERPLATE LITE™ steel Logos

To ensure a consistent visual representation of the logos is portrayed, thereby ensuring maximum recognition, the following rules and guidelines have been developed and should be followed at all times.

Download A Guide To Using XLERPLATE® steel Logos and Trade Marks (551 KB)