XLERPLATE® Backs a Winner
04 December 2008
The XLERPLATE® 'Backing the Aussie Spirit' 2007 campaign has received two significant marketing awards.
- APMA Star Awards 2008 - Awarded Silver for Best Business to Business Promotional Campaign
- MMA Globes Awards - Received a Globes Order of Merit for Best Business to Business Campaign
This major promotional campaign, held over three months, was uniquely targeted to distributors and direct and indirect customers.
An Australian sport and hero theme was used throughout the campaign. Postcards and gifts were sent to customers with messages linking back to the XLERPLATE® brand benefits.
Customers were encouraged to register and enter an online competition offering prizes which included overseas sporting holidays. The competition attracted an excellent participation rate.
BlueScope and XLERPLATE® are registered trademarks of BlueScope Steel Limited ABN 16 000 011 058
© 2012 BlueScope Steel Limited
